Desigual Bring Some Sunshine to the Blogosphere

It’s hard to crack a smile at the moment. Aside from economic collapse, soaring tuition fees, job insecurity and the biting cold weather we’ve been having, Christmas is STILL over a month away. Instead of  issuing a poignant ‘sigh’, Spanish brand Desigual have decided to do something about this and have put together a digital campaign to turn that frown upside down and spread a bit of love around the web.

Taking the concept of flashmobs, and taking it to the blogs (flashblogs?), Desigual’s group of Happy Hunters hit a certain blog at a certain time and flood it with positive comments, bringing a warm and fuzzy glow to all involved. Warming the hearts of even the most stony members of the Notion offices, Desigual’s troop of Hunters have already hit up their first round of blogs, and further messages will be posted to increase the ‘Digital Mob’ and spread positivity across the net.

Head to the Desigual Happy Hunters microsite to get involved and spread a bit of digital love…