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LNCC wooden room

Amaze New Shop Alert: Late Night Chameleon Café

Talk of a new concept in retail shopping set within the heart of Dalston has been circulating since the launch of Late Night Chameleon Cafe’s online portal in the last few months.  Now proving that such talk is categorically not cheap, John Skelton and Dan Mitchell (formerly of Oki-Ni) have unveiled a 6000 square foot perpetually-evolving retail world for next-generation shopping.

Christened LN-CC for short, every aspect of this physical presence is set to challenge retail convention and preconceived notions of how shopping is made possible.  Aside from the fact the conceptual space, courtesy of set designer Gary Card, is an amalgamation of imaginative and inspired ideas, the collection of goods contained within excels in offering variety and cutting edge names.

Bringing together a fashion roll of impressive design talent, the balance of both women’s and men’s clothing adorning each concept room clearly portrays the consideration given to each brand’s inclusion. From established mainline names of Rick Owens, Preen and Maison Martin Margiela to the more obscure Japan-originating labels such as Wacko Maria and Unused, the avant garde nature of this entire set-up is apparent.  Furthermore by reaching out to new blood within the fashion fraternity and offering the works of Central St Martins graduate Tze Goh alongside a highly covetable Raf Simons archive, it’s a clever blend of products within the idea-centric space.

Of course LN-CC isn’t limited to clothing and the lifestyle experience offered goes much further. Amidst the rails of desirable fashion you can find a bespoke wooden library of titles selected by art-book dealer Conor Dolan, a record store and a sound room where a vintage sound system (reportedly once belonging to Led Zeppelin) will take up residence, not to mention a gallery space that will be completed early next year.

Currently LN-CC is open on an appointment-only basis as a way of taking people through the spaces, so drop them an line and your conceptual shopping experience will be merely a click away.

- Francesca Strange



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