At first glimpse of it’s cover sleeve, you will likely relate Love Parry III’s debut EP to the likes of MGMT or Empire of the Sun, simply due to the blend of bold blue, twinkling bulbs of light and the predominate, highly polished image of a topless man. The image alone paves the way for this band to fit nicely into a group of current artists who create reminiscent and highly listenable fun pop that works so well aside an industry of bands representing alternative genres of a certain seriousness. The result being chart hits and festival anthems being potential product of said niceness and approachability.
By making such fun pop as a band these days, means taking a risk. Those who perceive themselves as more serious music fans will likely instantly dismiss you because you don’t require effort to listen to, whereas the more easy-going and open audiences will give you a chance and take on board the context of your work. Fortunately for bands like Love Parry III, there is still a much broader population of pop fans out there than rock; at least I think it’s still safe to say that based on the still-consistent success of today’s stars.
Love Parry III are fronted by former Hot Puppy; Luke Taylor, bringing a level of experience to the project and providing strong vocals that combine with a lighter female’s influence through both backing and accompaniment. Constant electro rhythms and simple beats bring an unexpected emphasis on the steady words that certainly highlight the front man’s ability. Fortunately this isn’t over-dominant as time is also given for the instruments alone to shine. It’s safe to say that the music’s simplicity requires the two to combine together more often than not to fuel a relative sense of range to the songs and the harmonic female’s vocals find themselves becoming a necessity for a truer sense of listenability and depth. By all means, the aura of 70s/80s dance is there and credit for the band taking their influences on board and crafting songs that can be enjoyed and listened to present day.
The brilliant accompanying video for Toy Box adds life to both the artist’s and song’s personalities, so to bring more visualisation to future works I’d say will emphasise the abilities and artistic significance of this friendly, easy going pop act on a much higher, universal level.