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Nike’s New Philosophy: Destroy to Create

This week brings the launch of Nike’s Destroyer jacket to London’s Selfridges and Nike’s own 1948 concept store. Since 2006 the sportswear and fashion house has been searching for the perfect all-conditions fabrics and the right production techniques to rework the classic American Varsity jacket. Just as the jacket, which used to be reminiscent of high-school cheerleaders and jocks has now been reclaimed as an ironic-cool fashion staple, so have Nike fused futuristic laser cut designs ,Thermore filling and waterproof outer layers with the traditional concept of a baseball jacket to create a modern-day version of a 50s classic. Choose from six different colour combinations over at the Nike store.

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