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b STORE: Celebrating 10 Years of Style…in Style

Isn’t that a clever title?  Don’t answer that.  Now allow me to follow it up with a question: gentlemen, do you like fussiness?  No?  Me neither.  Do you like shopping to be a laid-back, cool experience?  Of course you do.  And that’s why you go to b STORE for all your classy menswear needs.

This summer, as part of its 10th anniversary celebrations, the cult—not “occult,” as it turns out, that’s entirely different—store is teaming up with Selfridges to tour the UK with a concept pop up store, spending four weeks each at Selfridges Manchester Exchange and Selfridges London.  The store will be at the former from 11th April to 9th of May, and at the latter from 11th May to 8th June.

The pop ups will be in keeping with the store’s clean, purist aesthetic.  Among the wares offered will be an exclusive edit of the label’s SSII collection, with classic chinos, easy tailored linens, and double layered shirts.  In addition, art director Tom Finch there will be at the store to do custom made fittings.

Because this is, after all, a celebration, the 20th April and 12th of May will feature in store musical performances by Dallas Boner.  He’s a rising figure in the experimental electronic scene, combining electronics with heartfelt folk pop and a pinch of hip-hop.  I say a pinch, because music is like cooking or something.

So if you’re a gentleman of refined tastes, who appreciates cool stuff like music and quality threads, then go to b STORE and help them celebrate 10 years of classiness.

-James Melville



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