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Irregular Choice Teams with LCF

New for Summer 2011, Irregular Choice are launching a Limited Edition LCF Collection as part of a London College of Fashion student design project.

Irregular Choice is one of Planet Notion’s favourite shoe brands with it’s quirky, statement footwear, and two lucky students of Cordwainers at London College of Fashion fought off fierce competition from other young designers to win the coveted prize of the opportunity to design a collection of shoes for the iconic footwear label.

Mentored throughout the process by Irregular Choice designer Danny Sullivan, the winning students are So-Yeon Sarah Ahn and Rosanna Gault. The young pair’s designs take in world cultures and architectural utopias as their inspirations, adding a playful twist that maintains that typically atypical style that is true to the Brighton based brand’s ethos.

The collection is set to launch today (25th May), exclusively to the Irregular Choice stores in London and New York as well as online. The winning shoes feature a combination of heart shaped sculpted heels, candy cane stripes, ditzy florals (perfectly on trend!) and over sized bows creating a perfect marriage of  both mainstream trends and the kooky sense of style that is so very Irregular Choice.

So get down the London store or start clicking away online as a portion of the sales will go to help continue funding this special opportunity for future students.

 



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