Irregular Choice celebrates Independence Day

Irregular Choice are launching a fourth of July themed shoe, in collaboration with the notorious Californian photographer Mark the Cobrasnake. The collaboration seems fitting as both brands are know for their individuality and non-conformity. The Americana shoe, a wooden wedge with an American flag themed upper body is perfect for this summers seventies trend. The shoe is launching today to coincide with Independence Day.

Irregular Choice was set up in 1999 by design entrepreneur Dan Sullivan, in Brighton. From there the brand took off to dizzy heights by creating unique designs, something which no other label had done. Mark the Cobrasnake, on the other hand, is straight up American, based in Los Angeles, he rose to fame for his party photographs on his website- The Cobrasnake. Thus he is the perfect advocate for an Independence Day shoe, the celebration of America and American style. No doubt the shoe will soon be all over the Cobrasnake, on the feet of his array of beautiful LA girls, at various parties, celebrating Independence Day.

-Emma Hoareau