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Top of the Shops- Present

Head of the hipster menswear brigade of shops dotted around Shoreditch, Present is a concept boutique for boys.  The clean, minimalist space is filled with high quality brands as well as an in-house label, plus a selection of books, magazines, gadgets (zippo lighters, bicycle accessories etc) and world class coffee on the doorstep.

World class is no exaggeration – the coffee bar is run by champion barista Gwylim Davies, setting a high standard that is continued inside by owners Eddie Prendergast and Steve Davies. The vibe in the shop is for the discerning cool-cat; everything is chosen with a nod to style and impeccable taste. Labels like Mr Bathing Ape, Kitsune  and Commes des Garcons Play are international yet niche and are given a tremendous amout of added interst when placed alongside an own-brand label plus collaborations with brands like John Chapman.

Even down to the books and magazines stocked, the selection oozes a serious commitment to style. Echoing what has long been the norm in women’s boutiques the little extras, books and manly trinkets (moomin mugs!) are what entices you to step into Present and spend some lost hours.  

Present is located at 140 Shoreditch High Street
E1 6JE, UK

-Carys Kirkpatrick

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