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LFW: Unconditional – Show Report

It pays to know people in high places, or at least flummox the occasional doorman. With a simple “I’m with her”, Notion snuck ourselves onto the frow at Unconditional in the moody Old Sorting Office venue just off New Oxford Street. With Jodie Harsh, Pete Burns and everyone’s favourite LFW model-crush BB, we were in good company to view the metoric British brand’s SS12 collection. The signature slinky tailoring was rendered in burgundys blacks with a big accent on softness; trailing fabrics billowed up the catwalk but were restrained on the models by the beautiful harness from Irish designer Una Burke. Eminently wearable and sexy dresses were complimented by gorgeous soft tailoring. Menswear obviously echoed this; colours varied from muted tones to colour-pop trousers and bags, with the overall effect being that of a gigolo about town – Unconditional has always been a label that’s all about sex, and SS12 will absolutely be living up to that reputation. Even if you’re not sharing your bed with BB.

- Seb Law

- Photography: Siam Goorwich

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