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LFW: Aquascutum Menswear Presentation

It wasn’t only Holly Fulton who looked to the seaside for inspiration for Spring/Summer 2012. Even heritage house Aquascutum was feeling nautical, albeit in a restrained, very British fashion. Hues of the English Riviera abounded: pale blue, sand and heather. The suits were razor sharp, of course: showcased to maximum effect by models standing against a mirrored wall installed in the remarkably tiny Portico Rooms of Somerset House, while the raincoats were everything you’d expect – exquisitely tailored and incredible quality. Stand-outs were the trenchcoats and bomber jackets in pliable pastel-toned suede, which certainly found a fan in Jeremy Langmead, editor-in-chief of Mr Porter, who looked on admiringly.

British craftsmanship at its best, of course, but was this really Fashion? Assistant designer Jeremy Hershan certainly thinks so. Trained on Savile Row and formerly of Kris Van Assche in Paris, he says ‘I guess it’s a challenge. Everyone knows us as trenchcoat manufacturers but for us the challenge was in modernizing it and showing how the younger guys can wear it’.

His key piece for next spring? ‘The suede double-breasted trenchcoat. It’s a traditional piece but refabricated’.

-Alexa Hall

-Photographer: James Hawley



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