LFW: CC KUO – Interview

CC’s signature contemporary digital prints took centre stage today at the London Fashion Week. With a repertoire of successes stretching from having her graduate collection featured in Pop Magazine, to working with renowned ateliers including Alexander McQueen, Michiko Koshino, Preen and Margret Howell – CC’s talent is undeniably palpable. She only set up her label a year ago but we already adore everything she’s produced. Each season she bases her collection on a theme so read on to find out what motivated CC’s crafting hand for SS12.

Planet Notion: Tell us about what inspired your pieces for SS12?

CC: This collection was inspired by my mother’s wardrobe – from a little black dress she has to all of her vintage jewellery. I think it was quite interesting to pull them together to create the prints. I guess you can say they’re like a jewellery print.

PN: Is your collection produced in the UK?

CC: Yes all of my fabric is from here in the UK. But we also sometimes get some fabrics imported from Hong Kong.

PN: Where do you sell your clothes?

CC: Right now we’re selling in a Paris boutique and a free online shop in London. This is my fourth season so hopefully by next season we can get more stockists.

PN: Where are you trying to go with the brand?

CC: It’s all quite ladylike and also edgy with the strong prints.

PN: Where do you normally get your inspiration from?

CC: It’s so random, I get it from everywhere. It’s always coming to me. Sometimes I get inspiration for my next collection and then I change my current collection immediately. I never just stick with one idea.

PN: Who do you imagine wearing your clothes?

CC: I always get inspired by the 60s and 70s icons. And for this collection, when I saw my mother’s black dress from her wardrobe it reminded me of the 60s. So that’s a starting point for who would wear my collection. The people who are interested in these eras are the ones who will be interested in my designs.

- Kathryn Duncan

- Image: fashaddictblog.co.uk