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Exclusive Preview: SS12 Adidas Originals by Jeremy Scott

It may only be November 1st but we’re already anticipating with much vigour the arrival of Spring/Summer. And here dearest reader is why – introducing to you the brand new collection from fashion’s wild child Jeremy Scott: 

With his unique fusion of fashion and sport, for SS12 Jeremy Scott cultivates his unmistakable stylish twist with adventurous products which have all been influenced by American pop culture.  This collaboration continues to exhibit the designer’s distinct interpretations on iconic Adidas silhouettes – offering playful, fashion-forward takes on apparel and footwear pieces.

But as you dedicated followers of fashion know, this isn’t the designer’s first collaboration with the sports brand giant. Scott’s stirred up quite an impressive storm with his urban jungle and military-inspired AW11 collection. And just in case y’all forgot its bold brilliance, here is a reminder of Scott’s current men’s collection. 
36 audacious apparel pieces and 12 footwear styles for both men and women comprise the animated AW11 collection. And standout pieces include the Tuxedo Jacket Tiger, accompanied with a tiger-headed hoodie and tail, the new Panda Bear shoes and his reinvention of Adidas’ Originals Denim, with some featuring green leopard print.


This season’s Adidas Originals by Jeremy Scott collection is available now from international selected accounts and worldwide Originals stores. Apparel prices range from €60 to €800 and footwear ranges from €70 to €350. And be sure to keep your eyes peeled for the release of Scott’s SS12 sartorial spectacle.

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