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Absolut Blank Live – A Snap Shot Of London’s Creativity

Following the launch of the ABSOLUT BLANK campaign, ABSOLUT have teamed up with video artist Saam Farahmand to create ABSOLUT BLANK Live – a celebration of creativity taking place in London from 28th October – 27th November, with a specially commissioned art installation situated in East London and a finale celebration on December 2nd.

In July, ABSOLUT VODKA introduced ABSOLUT BLANK, a global creative movement, in which it boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. ABSOLUT BLANK LIVE is a daring new chapter for the ABSOLUT BLANK campaign.

Inspired by the ‘It all starts with an ABSOLUT Blank’ campaign, Farahmand has created an art installation where respondents choose their favourite music track and then move to create unique digital trails in real-time, as if their bodies are brushes and their background is a blank canvas that becomes filled with their creativity. Using breakthrough technology by The Mill, ABSOLUT are pushing the boundaries of consumer experience. 3D motion tracking technology recognises their body movements by reading depth, velocity and colour as well as their silhouette via an infrared camera to create a unique ABSOLUT BLANK portrait complete with its own generated soundtrack.

The project is a natural evolution of Farahmand’s own style of portrait photography, which began as a studio experiment in 2009 and allows consumers to explore their own journey from a Blank canvas to creating a unique piece of artwork.

“ABSOLUT BLANK LIVE is an exciting and innovative project, pushing the boundaries of creativity and actively disrupting the interaction between the artist, ABSOLUT and the consumer to inspire and produce unique digital artworks. It is exciting to work with a creative visionary like Saam Farahmand and to inspire and engage consumers to be part of the unique creative collaboration” says Adam Boita, Marketing Manager at Pernod Ricard UK.

December 2nd will see the ABSOLUT BLANK Live campaign come to fruition, in its entirety, for a viewing party at Village Underground. The best video portraits will be mixed into a live audio visual set by world renowned guest DJ Jamie XX. The ‘portraitees’ (including our very own Alexis Knox, as below!) will be projected onto a large screen, complete with their original song choice, for the first and only time. They will then completely own this moment, via their visual monologue.

ABSOLUT BLANK Live: Alexis Knox from VideoPortraits on Vimeo.

Portraits will be on display from 3rd November at  www.facebook.com/ABSOLUTUK

To book your place at the viewing party, please visit http://www.skiddle.com/whats-on/London/Village-Underground/Absolut-Blank-Live-/11542608/

ABSOLUT Live timings:
ABSOLUT BLANK LIVE Pod: 28th – 29th October, Hoxton Square, London, N1 6NU
ABSOLUT BLANK LIVE Pod: 17th – 20th & 24th – 27th November, Old Truman Brewery, 91 Brick Lane, London E1 6QL
ABSOLUT BLANK LIVE Finale: December 2nd – Village Underground, 54 Holywell Lane, Shoreditch, London, EC2A 3PQ

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