If there’s one record that’s been played ‘til the cows come home on the Notion stereo recently then it’s The 2 Bears’ promo of their debut album ‘Be Strong’. Indeed it’s purely impossible to grow bored of our furry friends and their catchy, anthemic melodies.
And with the anticipation surrounding their album release reaching celestial highs, The 2 Bears – aka Hot Chip’s Joe Goddard and Raf Daddy – have unveiled the video for their new single, ‘Work’, which is released January 2nd and features remixes by Toddla T, Oliver $, Supabeatz and Franky Rizardo.
Filmed at Brixton Market and The Bears’ own studio, the video features the local community preparing for the day ahead, organising stalls, laying out meat, blowing balloons and in Joe and Raf’s case, visiting the barbers to be de-furred. Directed by Zaiba Jabbar, the video delightfully encompasses the uplifting force of the song and shows us an insight into the London hub where The 2 Bears work and play in.
The 2 Bears debut album, ‘Be Strong’ is available from the 30th January on Southern Fried in the UK and on DFA Records in the US and check out The 2 Bears’ website here for more info on our grizzly pair.