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Selfridges And Their Bright Young Things

Selfridges, the mother hen of London’s fashion retail industry is again taking the UK’s most talented, innovative and creative emerging young designers under its great nurturing wing. 2012’s ‘ Bright Young Things’ project will see Selfridges featuring fifteen talents from the universe of fashion, art, design and food.

Since the 6th of January until the last days of February each Bright Young Thing will design an Oxford Street or adjacent Duke Street window with sole purpose being to communicate the essence of their work. These windows into souls will have an audience of over one million shoppers every week- an incredibleexposure platform to the public and fashion world.

The Bright Young Things’ products will be available to buy from three in store pop up shops and online at Selfridges.com

In terms of fashion, among the chosen talent include Notion’s personalloves; menswear designers Shaun Samson, Astrid Anderson and William Richard Green.

See below for all Things, shiny Bright and Young:

Sorcha O’ Raghallaigh
Adam Andrascik
Maarten van der Host
Alice Lee

Shaun Samson
Astrid Anderson
William Richard Green
Alex Mattson

Oliver Ruuger

Art and Design
Becky Sloan
Tinker and Tailor
Archie McLeish
Nuha Razik

Jack Coleman – coffee roaster

Beyond the selected few by the Selfridges team, one of the Duke Street Selfridge Store windows will house the work of seven designers from the University of Arts London Future Map project.

Selfridges is certainly caving to its maternal nature, securing the city of London as fashion’s birthplace for innovative, new creative talent.

Kathryn Duncan

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