Omar Kashoura Joins SS12 Lens

As huge fans of menswear and everything fresh new and upcoming in the fashion industry we are as excited as school girls to share that talented designer Omar Kashoura is joining the SS12 LENS collective. Now in its tenth season, LENS is the lovechild of ‘b Store’ Founder Mathew Murphy and Topman Design Director Gordon Richardson. A space will be created in the Oxford Circus store, showcasing the most innovative young menswear talent from both the UK and abroad. Available both in store and online from Thursday the 16th (coinciding with the first day of mayhem that is LFW), Omar will join the collective J.W Anderson, New Power Studio, Dusty, Uniforms for the Dedicated and Dexter Wong.

Omar Kashoura, who studied at Central Saint Martin’s, is applauded for his beautiful tailoring, and his unique ability to craft using the very best innovative fabrics creating striking masculinity and elegance in all of his pieces. Omar’s first LENS collection is a mixture of light as air knitwear, pastel zip off collar shirts, print kimono t-shirts and exquisite evening wear shirts.

Here at Notion, we all have high hopes for the LENS designers and watching their emerging, maturing talent far into 2012.

Kathryn Duncan