Fazer, Zara / Vauxhall at W hotel, London - Director Jak Frsh

Vauxhall Fashion Scout presents ‘Conductivity’- A James Small AW2012 film

With his passion for creativity and cutting edge design, London College of Fashion graduate James Small gets electric this season collaborating with Vauxhall Fashion Scout to create the striking new fashion film, ‘Conductivity’, directed by Jak FrSH and styled by James Small, ‘Conductivity’ showcases James’ AW2012 collection and celebrates Vauxhall Motors on-going support of the British menswear designer. Representing James’s much anticipated AW2012 collection will be award-winning musician Fazer and style star Zara Martin light up the screen in this moving picture.

The film ‘Conductivity’, featuring music by British musician Thy-Maryan, follows an uber stylish man (Fazer) and woman (Zara Martin) on their journey through a slick, modern world where they are living in an age where technology and electricity are ingrained in their lives – they are electric. Talking about electric, Vauxhall Motors have loaned James Small one of the first Vauxhall Amperas to feature in the film ahead of its launch this April, giving a sneak peek at the sleek new extended range electric car- Europe’s first electrically driven car

James Small will be showing his anticipated collection on Menswear day of Vauxhall Fashion Scout’s presentations which will also feature shows from Merit Award Winner, Phoebe English as well as Ones to Watch, Anne Sofie Madsen, Heohwan Simulation, Myrza de Muynck, TOBEFRANK plus many more!