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LFW Interview: Dans La Vie

LFW Interview: Dans La Vie

Newfangled Popism in the form of 60s-inspired prints injected eye-popping pizazz into Autumn/Winter. Carrying her signature bold designs from SS12 through to this season, Japanese designer Rira Sugawara presented sublimely wild reinterpretations of the trench coat alongside matching impeccably tailored trousers. Blinded by this zany beauty, we simply had to get inside the mind behind this radicalism.

Planet Notion: Congratulations for crafting such a wonderful show, how do you feel it went?

Rira Sugawara: I’m very happy thanks to all of the help from the stylists and the stylists’ assistants.

PN: With this collection you’re redefining Popism, but what does that mean to you?

RS: The 60s pop art and this old Japanese spiritual character named Kukai is very exciting for me. And I wanted to create an exciting encounter, the best exciting encounter. And so for the materials I used some python print and also Victorian paintings and flamingos to be printed on the coats with the leopard fur collars – there are many many materials. I really wanted to do the collection in a mad and funky way.

PN: It’s your second time showing in London now so what are you enjoying about being back in this city?

RS: I wanted to express a crazy collection because London has such great taste. There are many fashionable people here and for me I think it’s all very crazy and amazing styles.

PN: Your designs fit in seamlessly then! So now you’ve showcased the collection is there anything that’s already inspiring you for next season?

RS: For one of my next collections I really want to be able to try and use techno-pop and also Japanese cartoons and mad characters.

Words – Caroline Jackson

Photos – Kay Ford




One Comment on “LFW Interview: Dans La Vie”

  • Dans La Vie | Fordtography March 1st, 2012 5:18 pm

    [...] Magazine Coverage: Dans La Vie Share this:TwitterFacebookLike this:LikeBe the first to like this [...]


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