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The raw denim bar

The Raw Denim Bar

The age old denim debate roars on. With summer encroaching, the options just got a whole load more colourful and plentiful.

The Raw Denim Bar prides itself on offering premium American and Canadian brands that aren’t available ANYWHERE ELSE IN THE UK. The online denim connoisseurs’ premise is to send a hint of LA and NYC’s denim culture our way. Well-made, boutique and emerging are the only criteria for their stocked brands – pioneers of the true American denim spirit.

Like it or not, denim is undeniably a go-to essential and we’re all too familiar with the quest for the perfect pair plagued by a lack of selection and quality. The Raw Denim Bar ensure all their denim is produced in North American using the best Italian and Japanese denim with a serving of unprecedented expertise and service.

Their Spring / Summer gives an affirmative nod to the emerging trends across the standard cuts from denims most sought after labels, such as Kasil, Work Custom, Habitual and LA brand Raven. Fully fledged femininity is favoured with floral prints sneaking in an appearance while monochrome alternatives are rendered in a multitude of cuts. This season’s hottest denim colours include a wash of tangerine, all-out white and a spectrum of truly scrumptious sorbets.

They’ll even take personal care of your denim demons – they launched their tailored Denim Concierge service, at the back end of 2011. Basics, it’s a questionnaire aimed at match making you with your perfect pair in terms of size, cut and wash. You respond to the questions, jeans arrive on your doorstep, you strut around in front of the mirror deciding which pair will be the chosen one and pay only for that pair. Niiice.

-Helen Turnbull

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