Just when you thought the ‘Go Green’ revolution has hit its peak, the denim industry has taken it one step further. That’s right, the fad of eco-friendly, organic food is old news. The time has finally come embrace ‘greenie’ fashion with Replay’s new Laserblast collection.
While usually using a sandblasting technique to create their must-have distressed styles, Laserblast brings something new to the table. Using green-oriented technology, Replay has managed to produce a product that is not only environmentally friendly but will suit a variety of both male and female body types. It’s no wonder why the new invention is much praised in the world of fashion bloggers. The benefits include energy savings, 85% less water consumption and a massive selection of new fits, cuts and styles for you.
Followed by the debut of this innovative product in their flagship store in Milan, the road show will carry on to other European countries, such as France, Germany, the Netherlands, Spain and the UK. Perfect for any season, there’s no better wardrobe addition than a sturdy pair of denim.
I guess you could call this proof that Mother Nature can be fashionable too!