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NYC baby: LACOSTE L!VE lovin’

This Spring 2012 sees the infamous and elegantly sharp and smart brand of Lacoste embrace New York City and all its talents. Creating a campaign for SS12 with photographer Mark Hunter (aka. The CobraSnake), 3 ‘soon to be big’ young creatives are being photographed and street casted in Brooklyn. It is about celebrating and welcoming unconventional and upcoming talents, which Lacoste are doing by selecting street tape artist Aakash Nihalini, Amanda Warner from elector duo MNDR and Leyla Safai from punk hip hop group HeartsChallenger.

Williamsburg in Brooklyn is set to be the vibrant backdrop of this exciting new project, embarking on a timelessly colourful journey and emphasising detailing and the ‘classic’ style. Take a browse through all the fun and games at LACOSTE L!VE.

See behind the scenes material here:

MDMR here:

Aakash Nihalani here:

And HeartsChallenger:

-Alix Blankson



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