We all know and love Superga’s ultra trendy, perfect-for-summer sneaks. Beautifully made and cozy to these kicks are a definite wardrobe addition for the warmer months.However, Superga isn’t only praised for their Italian, footwear masterpieces. It’s also their creativity that tickles our fancy.
In fact, it’s the iconic inventiveness of Alexa Chung that landed her in the seat of Creative Director for Superga’s Spring/Summer 2012 mainline collections shoot which is to take place in sunny Miami, USA.
Following her success with their centennial year anniversary shoot, Alexa has been awarded free reign to allow those creative juices to flow in cohesion with renowned photographer Guy Aroch. Expected to exemplify fun, flirty, summer vibes and a blend of her own little inspired kick, Alexa’s ideas will be showcased using Superga’s classic SS12 collection with clothing fashions of her choice.
Take a peek at the SS12 promo video featuring the works Creative Director Alexa Chung below and check out the Superga website to get your pair for summer!