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Joe Brummell #43 – Fake It ‘Til You Make It

This year’s summer has been more like monsoon season than sunbathing weather, but we’re used to that by now. On the off chance that it is warm enough to get your shorts out, don’t recoil in horror at the site of your own pasty skin, there’s help at hand. Fake tan might be more popular nowadays than it used to be, thanks to the stars of The Only Way Is Essex, but for many men it’s still a risky business. The chance that you’ll end up with a bright orange face or streaky, brown coloured skin is enough to put most guys off. Thankfully I’ve been a (bronzed) guinea pig testing out the best fake tans so that you don’t have to – Here are my top five. Xen-Tan Face Tanner Luxe Xen-Tan are experts in what they call ‘sunless tanning’ and their Face Tanner Luxe offers a convincing natural looking instant tan. The cream contains the perfect balance of active tanning ingredient DHA, vitamin E, ginkgo biloba, shea butter and anti-oxidants, giving it a smooth, sumptuous texture.  Just apply to the face after shaving and don’t forget to wash your hands. I promise you won’t look like you’ve been tangoed. St Tropez Everyday Gradual Tan Face This light, easily absorbed moisturiser comes in two shades (light/medium and medium/dark) and it also cleverly combines serious skin care benefits with a touch of self tan. Infused with soothing Aloe Vera and antioxidant Vitamin E, this moisturiser will gradually build up a golden colour everyday. Containing anti-ageing properties, used daily it will give a sun kissed glow while helping to reduce fine lines and wrinkles through its advanced high performance formulation. 66°30 Organics Radiance Cycle Natural Glow Face Serum This moisturising serum protects and reduces oiliness and shine while progressively enhancing the skin with a natural radiance and touch of colour. Extract of calabrian oranges provides skin with a cocktail of vitamins making it ideal for use during periods of stress and fatigue Contains no carotene or DHA so it’s perfect for anyone with sensitive skin. Rodial Skinny Beach Cream SPF15 This cream seems almost too good to be true, it’s a multi-purpose slimming and firming cream that also adds a natural sheen to your skin. Vegetable collagen, caffeine, carnitine complex and saccharide salt work together to rid the body of cellulite, reduce swelling and water retention and to improve the overall firmness of the skin. Peptides are added to help boost your natural tanning ability, leaving you with a darker, richer tan. Perfect for anyone who wants to bronze up before hitting the beach. Nickel Le Grand Bluff Self Tanner Nickel are all too aware of the hazards of fakery and have produced a subtle self tanner with a gradual, daily build up that puts you in control. Once you get to the right shade, just stop using it! Le Grand Bluff is a non-greasy gel, making it perfect for anyone with oily skin.  Not only does it give you that post-holiday glow but it will also moisturise and condition the skin too. – Warren Beckett



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