I know, it sounds really weird. And it kind of is. But it’s also kind of cool. Ice Cream and sexy advert mongers Magnum are in the midst of touring around the world with this installation that registers the sensual pleasure experienced by the body as one eats a Magnum Infinity. It takes skin tension, facial expression, deglutition (swallowing) and heartbeat data into account before using that information to create a generative artwork which is projected onto the interior of the pod.
The pod touches down in Westfield from the 20th-22nd of July, where everyone can enjoy this mind-boggling experience for free. No word on whether the ice cream is free yet. They’re probably trying to avoid a stampede.