Jim Gentes started Giro in Santa Cruz, California in 1985, in 1986 Jim designed a helmet with only a few vents and no shell with a cloth cover, you’ll know this helmet if you took cycling proficiency in the 90s, THIS design is what you wore and Jim Gentes is the guy responsible for making your family spend around £25 on the foam giant to keep your skull intact. This design sold in vast quantities and began the growth of what is today one of the worlds biggest manufacturers of action sports accessories, a high performance manufacturer which has helped riders to 12 Tour De France victories plus medal winners at Olympic, and other major cycling events.
For 2012 Giro are issuing a new series of commuter helmets, available in a 11 colourways including 3 with retro mid 90s styling, 2 designed by Sasha Barr and 2 by House Industries. This retro lid is light but tough with cool ventilation to keep your brain from overheating; suitable for the urban environment and featuring a removable cycling cap style visor with a self adjusting fit system. You can pick one up for around £40 now online and from selected stockists.
- Ben Loom @stronglook