Yes, you heard correctly. Everyone’s favourite Progressive House-brandishing Swede is fronting the Denim & Supply AW campaign. Below you can find a video providing a tantalising snippet of an exclusive remix of Avicii’s newest track, Silhouettes, along with lots of attractive and denim-clad youngsters. Avicii also co-produced the video. He seems to be quite the dab hand.
Getting cosy with Denim & Supply seems pretty natural for the DJ too – the AW collection has southwestern inspired touches and color combinations drawn from the style of American outdoor music festivals.
A full-length premiere of the video will launch on Vevo and on www.denimandsupply.com later this summer. Hurrah for denim! And Swedes! And videos!