Video: Wrangler: Keep True

Inspired by Wrangler‘s home of North Carolina this video for their AW12 collection features a former Salem County D.A. reminiscing of his father and the wild-country; reconnecting the brand with its roots, inspiring a get-a-way to the natural, rustic and rugged way of life with a final lament of ’watch the river‘.

The ‘Keep True’ AW12 collection utilises Rock and Mineral washes on a collection of reworked classic American clothing; padded gilets, warm knits, lumberjack plaid, western shirts, and denim jackets with wool collars. Wrangler do it best with solid construction and iconic detailing for another 2012 collection referencing that 70s simplicity for when you want to leave your laptop and enjoy the outside world; feel a hint of the cool tranquility by watching the video below.