Energie Make Noise, Break Conventions

Italian Menswear brand Energie feature typically British indie band Rubber Kiss Goodbye in their AW12 campaign; dressed in black and white graphic tees the band feature Tara Ferry (son of Bryan Ferry) and band members Oliver and Peter in tour photography by Swedish photographer Alex Lindhal for a set of timeless monochromatic photos. In this campaign Energie urge the viewer to make black or white decisions and scribble thoughts with permanent ink, breaking conventions and making noise for a modern urban approach which details the combination of rock and fashion for a relaxed vibe and modern capture of London; exalting the spirit of the Energie AW12 collection for style over fashion.