The limited edition adiZero Primeknit knits up a storm

There’s a new, limited edition member in the adiZero family, and it’s set to revolutionize the realm of running shoes. With its seamless engineering technology, the adiZero Primeknit uses the strength of fused yarn to knit an entire upper together in one single thread. Designed to provide a close and comfortable fit, the Primeknit is lightweight and well-ventilated and takes a step towards sustainable innovation. Its bold red and white colours are based on the outfits sported by the adidas athletes taking part in the London 2012 Olympic Games, which to us is reason enough to spark an interest.

The adiZero Primeknit is available exclusively at the temporary 10 Newburgh Street store, London W1. With just 2,012 pairs up for grabs between 27^th July and 12^th August, we are sure the Primeknit will be flying off the shelves. Head down there now and snag yourself a pair while you still can!

-Abbie Cohen @Abbiewrites