If there is anything that’s set to impress the fashion sphere next season, it would have to be the Jitrois fall/winter 2012 video campaign. Presenting the French fashion label’s superbly stunning garments in England’s cool and cold Aynhoe Park, this video, which complements the print campaign, is a pure treat and an indulgence for everyone – from Jitrois fans and fashion lovers to creative minds with an interest in quality films with a magnificent artful edge.
Aside from the obvious fact that the clothes worn throughout the clip are absolutely amazing, the clip itself tells an interesting story which certainly does not go lightly on style and glamour. A mysterious, dark and terribly seductive film shot by the ingenious Rankin Film, the Jitrois AW12 video campaign boasts a dramatic concept which plays on the themes of “Artists, Lovers, Decadence”. This film is a true experience which will, without fail, find a way to reel you in; don’t miss it!
Discover Jitrois at www.jitrois.com.
-Abbie Cohen @Abbiewrites