Bjorn Borg cuts the crap for AW 12

Bjorn Borg has declared that his new Autumn/Winter line of underwear is a tribute to Japan, not only for their admirable mobilisation in the face of recent natural disasters but also their environmental and futuristic research. This collection makes a big bang of an impact by clashing spacey, robotic, minimalist graphics with delicate traditional Japanese expressions like cherry blossoms.

This season is the first to use the company’s new cut the crap policy, which means that new products are produced from Bjorn Borg’s own waste. Don’t worry, I don’t mean in the literal sense, the brand have promised to re-use fabrics from previous seasons, reinventing them with a brand new look.

The Bjorn Borg for him line come in a range of different styles, including; tight shorts, loose fit shorts, woven boxers and the power short, designed for their more athletic customers. The for her collection offers a variety of modern pieces, hipster briefs, mini-shorts, string and hot-pants, as well as a new line of bras in the Love All and Love All Lace product lines. As usual all Bjorn Borg briefs are available in an array of bright and playful colours, the collection will be available in select stores and on www.bjornborg.com from mid August.

- Nicole Morley @NicoleMorleyPet