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Natural Selection, best of the jeanpool?

Natural Selection is a denim brand founded back in 2009, inspired by Darwin’s theory of evolution. The guys at natural selection believe that by incorporating all of the superior elements of the jeanpool (awful I know, sorry) they have finally developed the perfect jeans that will pass the test of time.

Finally, you can find Natural Selection online, exclusively on their shiny, new website; customers can enjoy the evolution section, which allows them to investigate their own preferences in colour and fit, while the e-shop friends gallery gives a little insight into other, like minded brands.

Coinciding with the launch of their new website is the release of their AW12 collection, check out this lovely video lookbook by Notion’s very own art director Liam Gleeson.

 

- Nicole Morley



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