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LFW predictions: creativity

It seemed like forever before we could actually say it, but the time has finally come and we couldn’t be more ready to run out into the streets and yell at the top of our lungs (okay, maybe not) that London Fashion Week is finally around the bend! (If you didn’t know that by now, then exactly how big is the rock you’ve been living under?) As excited as everyone is here at Notion, we’ve decided to keep calm and make do with observing/admiring/stalking the designers as they prep their collections.

We’ve been going through each and every one of the designers’ previous collections, reminiscing on our favourite looks as recaps of the London 2012 Games played on our radio, and that’s how we thought to ourselves: with the Games right behind us and the Paralympics on its way, why not also take our London Fashion Week predictions and give them a bit of Olympics flair and spirit?

Whilst we aren’t quite at the level of professional trend analysts, we enjoy imagining what each designer’s show will look like and we are too curious about runway trends for our own good – so, over the next few days, expect to see a fair amount of gushing (over our top favourite AW12 collections and designers), forecasting and guessing games as we try to cure our undying love for the Olympics and our impatience for Fashion Week…


First up… Creativity.


Colours, fabrics and fun themes all combined to create a few explosive collections last season, and some of the more daringly creative designers out there really weren’t afraid to push their imaginations to the limit and experiment with the quirkiest of designs. From Golan to Kirchhoff, a fair number of labels transported us into whole new worlds, so much so that we just had to pay them homage in this post. Coming up with predictions for this one category may not be the easiest task, but our love for the three following designers is so great that we just couldn’t help but give it a go.


We’re tipping our hats off to Golan who, for AW12, created extravagant and otherworldly designs that looked super elegant instead of costumey. It’s no wonder that we loved its collection so much, considering Golan’s past experience with Alexander McQueen and Richard Nicoll. We’re now holding our breaths in anticipation, as we wait impatiently for the label to take its experimentations even further – making use, perhaps, of a whole new array of fabrics for a refreshing, glam and luxurious SS13 collection.


Let’s take a moment to remember Meadham Kirchhoff’s crazy AW12 designs in all of their whacky brilliance, and then try to figure out what the two masterminds behind this fashion label will think of for SS13. After seeing it play with colour and prints like no other designer, we’re waiting for Kirchhoff to release a more demure collection – one which, reminiscent of the label’s AW11 collection, impresses not so much by its colour and print selections but by its smart shapes and inventive fabric use.


The fashion label went full-on geometric with its AW12 collection, which boasted a rainbow of fancy hues (oranges, pinks and greens, for the most part) and some pretty amazing knit garments. We’re thinking Butler’s SS13 collection will, once again, make use of geometrical shapes and figures, but will be given a bit of a twist with a slightly more adventurous approach – we’re betting on graphic prints and a whole lot of gold (a post-Olympics trend as well as a great futuristic colour to match Butler’s far out identity).

-Abbie Cohen @Abbiewrites

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