LFW Blogger Interview: James Joseph

Here at Planet Notion, we’ve decided to approach the whole previewing of LFW a bit differently. During the 10 days leading up to fashion week, we’ll be featuring a series of blogger interviews featuring notable and contemporary fashion voices. For the second interview, we spoke to James Joseph of StyleNoir, here’s what he had to say…

What are your big trend predictions for LFW? What are you hoping to
see?
It’s obvious that military is coming back strongly, just look at street style for the
past two months. A twist on floral is also definitely on the cards, and I’m sure we
will see colour blocking once again. I hope to see Gothic evolve into a more delicate new romantic aesthetic for S/S13, but one can only hope.

Which collection(s) are you most looking forward to most?

I think most would know my answer to that would have to be the incredible Corrie
Nielsen. John Rocha, Fyodor Golan and Francesca Marotta are all high on the list.
Along side Todd Lynn if he breaks his ‘rut’ that he seems to be now stuck in.

Are there any trends you can’t wait to see the back of?

Colour Blocking is always a ‘go to’ in Spring Summer. No doubt there will be plenty
of it come the 14th which I will certainly be staying away from. That, and the sickly
‘mermaid’ pastels that have dominated the past few months.

What is your favourite part of Fashion Week in London and in how do you
think it differs to other hosts?

London Fashion Week is unprecedented in creativity. Sometimes we do not notice
it, but when you get back from NYFW and thrown into LFW the day after, the
difference in eclectic, creative and fashion forward vision is incredible.
As for a favourite part, the atmosphere of the scolding, unforgiving lights dimming
whilst the rumble of sound escalates seconds before an arched heel stamps the
runway is certainly a beautiful moment to experience.

I thought Stella McCartney’s Flashmob show in Feb was just
phenomenal, do you think this will be the catalyst in the evolution of
catwalk shows or do you think the models should keep their feet firmly
on the runway?

A fashion show is just that, a show. I feel that unfortunately that has been lost with
focus on regaining lost sales in recent years, loosing that excitement. Designers like
Meadham Kirchhoff still hold ‘the show’ in high regard, choosing to celebrate
fashion through their outstanding performances at LFW.
What I would like to see is whilst perhaps keeping their feet ‘firmly on the runway’
a more dramatic and creative show, to inspire future generations to be involved in
fashion, and keep innovation fresh within the industry.

T: @stylenoir

B: www.stylenoir.co.uk

Intro & Questions: Nicole Morley

Photo: Merry Phillips.

To catch up with yesterdays LFW Blogger interview, click here.