For today’s blogger interview I spoke to the adorable Claire, who blogs for Jazzpad and has just secured a job in PR. Congrats Claire! Read on to find out all of Jazzpad’s predictions and hopes for LFW…
What are your big trend predictions for LFW? What are you hoping to see?
I’m a A/W girl at heart and love experimenting with layering, so I’m hoping some of that translates to SS, with mixed fabrics and lots of sheer lengths for an oversized look for sunnier days. Brighter colours are always at September LFW so I’ll be keeping my eyes open for dashes of fluoro, as opposed to pastels which were so big SS12.
Which collection(s) are you most looking forward to most?
I can’t wait to see collections which will offer inspiration for the highstreet -and my bank balance. In particular, Erdem for their beautiful prints, hopefully some intricate florals will sneak in there! House of Holland always appeals to me too, with punk pop culture references that emulate British style eccentricity.
Are there any trends you can’t wait to see the back of?
The Peplum trend can be banished forever as far as I am concerned. As a hardened fan of vintage-inspired androgyny and playful proportions, the womanly silhouettes of the peplum just strike me as dull and dated. My curves are big enough without accentuating them!
What is your favourite part of Fashion Week in London and in how do you think it differs to other hosts?
What stands out for me with LFW is the fashion on offer away from the shows themselves. What I think is special about London is the coverage of street style over the weekend. Street style is unrivalled in London in my opinion, and I will always be inspired by attendees as well as the collections themselves.
I though Stella McCartney’s Flashmob show in Feb was just phenomenal, do you think this will be the catalyst in the evolution of catwalk shows or do you think the models should keep their feet firmly on the runway?
Designers and show organisers always push for bigger, better, and more dramatic ways to showcase their new collections. As much as I think catwalk will always be a staple to any fashion weekend, I believe more experimental means of catching attention will have to become more and more innovative to keep fashion pulses racing over the next few seasons. I heard of a hovercraft catwalk a week or so ago, though whether that’s a realistic option for the Thames is a different story!