Right in time for fashion week, Vauxhall have teamed up with 3 up & coming British designers for a fashion film project, to launch their new car – ADAM. The film will be called ADAM’S journey. ADAM’S journey will see the designers ‘dress’ the cars according to their individual challenge.
The 3 designers include; menswear designer James Small, always a favourite amongst the fashion magazines, Fred Butler who has previously worked with Stella McCartney and Adidas and finally Louise Gray – who currently has a collection in Topshop’s flagship store, on Oxford Street.
The film has been shot by Thomas Giddings, a photographer who has worked with the biggest names in fashion. ADAM’S Journey will be screened at the Vauxhall Fashion Scout Show on September 18th. Here’s a little preview…
- Nicole Morley