It’s bloody Friday isn’t it?! We’re edging ever closer to fashion week, we are already up to the fifth instalment of our LFW blogger interviews. Today, we’re picking the brains of Brad of TheFYIBlog.com. Read on to see his thoughts and predictions on LFW…
What are your big trend predictions for LFW? What are you hoping to see?
Print is one of my favourite things and thankfully there are so many London designers that do it well I don’t think I’ll be disappointed. I’m also hoping to see a continuation of the Baroque and embellishment trends that have been heavy influences for AW12. Although London does produce trends every seasons, in terms of the international Fashion Week circuit of New York, London, Milan and Paris, we’re always known as the creative one, the one that doesn’t really follow trends but instead produces a wealth of creativity and new talent. That’s one of the reasons why London is so interesting.
Which collection(s) are you most looking forward to most?
I’ve been really impressed by Simone Rocha over the past few seasons, I love what she’s doing and I’m really looking forward to seeing her collection for SS13. I’m also looking forward to Jonathan Saunders and J.W Anderson.
Are there any trends you can’t wait to see the back of?
I’m getting a bit bored of military. It keeps cropping up every couple of seasons and I think it could do with a rest before it’s next emergence.
What is your favourite part of Fashion Week in London and how do you think it differs to other hosts?
The best thing about London is the mix of new talent and established brands. Watching young designers grow, season after season, into global brands like Christopher Kane and Mary Katrantzou is definitely one of the greatest highlights of London. We are the fashion capital that really nurtures the next generation of designers.
I thought Stella McCartney’s Flashmob show in Feb was just phenomenal, do you think this will be the catalyst in the evolution of catwalk shows or do you think the models should keep their feet firmly on the runway?
I much prefer runway shows to installations. There’s something about the atmosphere and the volume of it all that’s a lot more impacting. I also think that they’re a much better format for a brand or designer to create a lasting impression. Yes, Stella McCartney got a lot of press at the time but people won’t be watching an installation on YouTube four seasons later like they will a runway show.