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Blogger Interview: Sherin Malik

Today I spoke to the lovely Sherin from the HiFashion. A politics graduate turned writer, when she isn’t blogging Sherin works as lifestyle editor and music journalist for Bring the Noise UK. Here are her hopes and predictions for LFW…


What are your big trend predictions for LFW? What are you hoping to see?

 I’m hoping to see a lot of bright colours this season. Emerald green and royal blue are the two colours I really want to see. And obviously, there’ll be tons of florals and white, which are always favourites of mine to see for Spring/Summer.


Which collection(s) are you most looking forward to most?

The big ones are the ones I love seeing; Holly Fulton was a favourite of mine last year and of course Burberry always puts on a good show. I loved Fyodor Golan last year too, so hopefully that’ll be another good one to see.


Are there any trends you can’t wait to see the back of?

I’m not at all a fan of creepers, so hopefully they’ll be long gone for next season!


What is your favourite part of Fashion Week in London and in how do you think it differs to other hosts?

I love the atmosphere around Somerset House. It’s so much fun and there’s so much going on even if you’re not doing shows, but are just hanging around. Everyone is also really well dressed at LFW, so it’s perfect for people watching and doing some street style.


I though Stella McCartney’s Flashmob show in Feb was just phenomenal, do you think this will be the catalyst in the evolution of catwalk shows or do you think the models should keep their feet firmly on the runway?

I loved it too!! It’s always so incredible to see designers doing something different; it makes the clothes stand out so much more, I remember Orla Kiely did a tea party to showcase their collection last season. I definitely hope to see more collections like this in the future.

T: @HiFashionSherin

B: www.thehifashionsite.com


Check out yesterday’s interview with Dan Hasby-Oliver here.


Interview & Introduction – Nicole Morley

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