Napapijri, which translates as ‘arctic circle’ in Finnish, was founded in the early 90s as a brand dedicated to the world’s most demanding travellers. In an attempt to raise their profile here in the UK, Napapijri are sending a (really fit) real life couple travelling to various cities across Europe to partake in a number of challenges.
Rob and Jude’s journey will be documented via instagram, twitter, tumblr and a blog. The public (that’s you!) will be requested to vote for which challenges they want the couple to take. So, you can decide whether the couple; bungee jump, climb a mountain or abseil a building.
The countdown for Rob and Jude’s journey has already begun, but you have the final say in where they go and what they do. Catch the video introduction and decide what the couple get up to by voting on the website here.
- Nicole Morley