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Joe Brummell #49 – Ted Baker Grooming Rooms

Ted’s Grooming Rooms have been quietly popping up all over London for a while now. From Mayfair and Fitzrovia all the way to Holborn and Cheapside, the Ted Baker shopper can now get a full grooming service to complement their Ted Baker clothes. The Grooming Rooms are a modern take on the traditional Turkish ‘efe’. Barbering in Turkey is an ancient tradition, dating back to the time of the Efes and the Ottoman Empire. Ted himself discovered this on his worldly travels through the backstreets of Istanbul. It’s a pretty smart idea, a new suit demands an excellent shave or fresh haircut; but it’s rare that you can get both in the same place…until no that is. However, there has been something lacking – what about the gent who wants the Grooming Room experience at home? Well, his prayers have been answered, Ted Baker has just launched a range of Ted’s Grooming Rooms products, catering to stylish gentlemen who like things trim and properall the time. The range has been specifically designed to mimic the unique Grooming Rooms experience. Here’s a run down on the 3 key Grooming Rooms hair products:

  • Ted’s Cream Wax is the best product for anyone sporting a style that requires minimum fuss and maximum hold. Rub a small amount on your hands and spread evenly on to fingers and lightly work through the hair for a low maintenance high impact result every time. Added coconut butter makes sure it smells good while also looking after your locks.
  • Ted’s Hair Cream offers a slightly more relaxed hold for quiffs and teddy boy styles. Use this cream on towel or blow dried hair, working from root to tip for sleek and shiny results. Added coconut oil nourishes hair without weighing it down.
  • Ted’s Hair Gel can be used to tame troublesome styles into more traditional looks.  This ultra strong hair gel with conditioning D-Panthenol offers ruthless hold and unrivalled shine. Towel dry the hair (to avoid crunchy residue) and work the gel through evenly, styling from root to tip.

Ted Baker Ted’s Grooming Rooms products are available at Boots stores nationwide and in selected Ted Baker stores.

- Warren Beckett

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