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Absolut launch new ‘Unique’ line

Question: What do bottles of vodka and snowflakes have in common? Well, with the launching of Absolut‘s new ‘Unique‘ range, the answer is no longer just that they’re both hallmarks of the bleak Swedish winter. Now, thanks to Absolut, no two are alike either. The Skåne-based Vodka producer has announced Absolut Unique, a limited run of almost four million entirely unique bottles adorned in various different eye-catching designs.

It took a complex shake-up of Absolut’s usual production methods to produce the line, which required highly developed algorithims and a degree of organised chaos to produce. These algorithims were so accomplished, in fact, that the process could create 94 quintillion bottles before an identical pair appeared – that’s more than 13 billion bottles per person on the planet.

Absolut Unique is available now from Selfridges and Harvey Nichols for the very reasonable price of £21.50 per bottle.

- Alex Cull

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