Hub: Challenge the Obvious

Dutch footwear brand HUB have joined forces with street artists Dre Urhahn and Jeroen Koolhaas, aka Haas & Hahn, for the first in a series of documentaries inspired by the company’s ‘Challenge the Obvious’ motto.

The 30-minute short film, which documents Urhahn and Koolhaas’ endeavours to utilise art as a means to bring relief and inspiration to deprived neighbourhoods in Rio de Janeiro and Philadelphia, can be seen below:

In the documentary, the duo create vast works of art against the backdrop of impoverished favelas and derelict inner-city Philadelphia, an example of which can be seen above. All in all, it’s pretty affecting stuff.

- Alex Cull