Spanish footwear brand Camper have always intrigued and excited us with their unique take on modern footwear. Fusing trainer technology and ‘proper-shoe’ materials, Camper always feature design twists that marks them out and the brand has a massive cult following. For Autumn Winter, they’ve cooked up two delicious campaigns to get you more involved in their unique design processes, and to reward their fanbase.
First up is an artistic interpretation on shoes as an object. Named for the French designer who created it, Romain Kremer, the Kremer shoe (pictured above) was inspired by chocolate cake, but Camper want to know (in classic Rorschach-test-style) what d’you think of when you see the shoe? Don’t worry though, it’s not a psychological profiling exercise, it’s a crowdsourcing idea that will see your images form part of Camper’s moodboard and potentially influence future designs. Best of all, the image that’s submitted with the most likes on Facebook will win a pair of shoes!
Visitors can take part by uploading their photos during October and November via Twitter, Instagram or Flickr using hashtags (#lovepelotas, #lovekremer & #lovevalley) and via Facebook app.
Next is a fabulous idea called LOVEDAYS, which will be held instore at (207/209 Regent Street, London) throughout October & November. Each LOVEDAY will be a little surprise in the calendar and offers customers the opportunity to win shoes and other gifts. Keep an eye on Camper’s Facebook, Twitter and the website
- Seb Law