October: Breast Cancer Awareness Month

Before the boys take over November with their Mo’s, this month it’s all about the girls and their breasts. October is the official Breast Cancer Awareness Month, and what could be better than to raise awareness to a cancer which is diagnosed 50,000 times a year in the UK, which works out as once every ten minutes.

In previous years, awareness has been raised through girls on Facebook- by putting the colour of their bra as their status each day, creating a mystery and intrigue as to what all these girls were talking about which eventually lead to everyone researching themselves- and therefore cunningly raising awareness. This year, it’s all a bit more obvious, and a hell of a lot more pink.

The Breast Cancer Care team are encouraging girls (and boys) to wear pink- especially on pink Fridays. No, not just the name of Nicki Minaj’s album or a reference to Mean Girls (although the two do help it to have a ring) but the day of the week which is all about raising Breast Cancer Awareness through clothes, nail colours and activities- whichever you like!

As your Beauty Editor, I’m obviously going to tell you that a great way to show your support all month long is by choosing pink in your beauty regime. There’s also a couple of great companies who have decided to support the Awareness, such as MW Nails who are donating £1 to Breast Cancer Awareness each time someone chooses a pink as their manicure colour. Keeping it in the nails, O.P.I. have launched Pink of Hearts, one pink and one glitter nail varnish set of which £2 of each bottle sold will be donated to the charity.

If you want to blush your way to awareness, then bareMinerals will donate £5 to the charity ‘Look Good Feel Better’ for every bareMinerals READY Blush in ‘The French Kiss’ that is sold. And Elemis have their Think Pink Beauty Kit, which was launched especially to support Breast Cancer Care this October and are pledging £10,000 to help continue their support.

You’re spoilt for choice! It’s Friday tomorrow, so off you go!

Words and header photograph: Emma Hoareau