Nike X Undercover Men’s

Now in it’s 5th season, the collaboration between Nike and cult brand Undercover -the creative outlet of Japanese Designer Jun Takahashi- has seen sportswear consistently reinterpreted for a more fashion conscious market, with a focus on Japanese innovation and heritage.

Inspired by interpretations of the Japanese word ‘Gyakusou’, meaning ‘to run in reverse’, the collection sees naturalistic prints combined with bold colour blocking, adding a more fashion forward element while retaining the necessity of practically through performance fabrics, engineered cuts and a developed consideration of the relationships between sportswear clothing and the human anatomy.

- Brad Palmer