‘Shop then, shop now, shop exclusives’, says Then and Now homepage. Don’t mind if I do, thanks!
Starting with ‘Then’, then, this part of the site features discounted designer pieces from past seasons. Favourites spotted during an extensive browse include Maria Francesca Pepe jewellery, a petrol blue American Retro jacket and a Marc by Marc Jacobs tea dress for around half the original selling price. I’m almost afraid to click onto ‘Now’…
The friendly sale prices have disappeared but this is more than made up for in the quirky selection of independent luxury brands. Kat Maconie footwear sits alongside Teatum Jones and A.P.C. (literally if you drag them into the outfit builder, but more on that later).
To the exclusives! These really are quite impressive, with the likes of Zoe and Morgan, Katie Rowland and Eugene Lin contributing pieces, and good lord they’ve got their own shade of Essie nail varnish!
Thankfully all of the above can be dragged into a visual shopping basket called outfit builder, a tool that lets you make a mood board of all your browsing. This is especially useful as the site is also split into shopping by outside retailers (Alex and Alexa, Liberty London, Farfetch) and as there is also shopping by trend, and homewear, and childrenswear, and menswear, and umbrellas, and glasses, and candles, and make-up and televisions etc. etc.
With a Youtube channel, blog and ‘extra’ sale section thrown into the mix the site is a true sprawling platform for unlimited branches of design, and where I’m sure in the future if not already it will be possible to find the cool, quirky version of almost anything. Christmas shopping anyone?
(Header: Scarf – Becksondergaard; Ring – Rachel Boston; Dress – Fyodor Golan)