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Joe Brummell #51: Structure

We get pretty excited when we discover a new hair care brand here at Notion. Nothing quite beats the potential promise of new gels, waxes, pastes and putties. We live for the thrill of finding a product that can transform your tired old hairstyle into something more dapper. Britain is renowned for its subversive sense of style and hair trends are no exception to this rule. Stepping in to cater to the demands of the well coiffed Brits is Structure, a brand who pride themselves on cutting-edge technology and their impressive track record in the hairdressing industry. Needless to say, we’ve become a little obsessed with Structure… Here are a few of our favourite products:

DUST – Matte Hair Powder
Structure’s matte hair powder (or magic dust as we like to call it) really needs to be tried to be believed. A light sprinkle onto damp or dry hair and you’ll get serious texture and volume in an instant.

ADAPT – Texturising Paste
Adapt is a texturising paste for creating matte definition and control of coarse and medium textured hair. Apply to damp or dry hair and sculpt, shape or style. Layer more to create stronger hold and definition.

PASTE – Flexible Adhesive
Paste adds pliable definition with a medium hold and matte finish. Your hair can be reshaped as often as you want for a full 24 hours of hairdo creativity. Massage paste into hands and work through damp hair.

DEFINE – Lightweight Shine Wax
This wax delivers light, flexible hold and separation with maximum shine. Ideal for anyone with short to medium-length hair who want an ultra glossy textured look that remains workable and supple throughout the day. Great for dry, frizzy, unruly and coarse hair.

TRANSFORM – Spray Clay
Structure’s Transform Spray Clay is perfect for short styles, textured looks and naturally wavy or curly hair. For short, messed up styles, spray on dry hair and shape. For moulded quiffs, spray on dry hair and comb into place.

- Warren Beckett



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