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BEAUTIFY: The Rise of ‘SmartPhone Face’

Apparently, our technology addicted generation is at higher risk of sagging jowls! We’re always looking down at our phones and laptops- giving ourselves double chins and losing the elasticity in our skin and muscles. This does not sound good. I will come forward and admit I spend 50% (okay fine…. 70%) of my day either on my phone or on my laptop- and all that time means I’m sitting with my head bent down, which sadly equals = SmartPhone Face.

And this is a real condition, Dr Mervyn Patterson of the Woodford Medical group said that ‘If you sit for hours with your head bent slightly forward, staring at your iPhone or laptop screen, you may shorten the neck muscles and increase the gravitational pull on the jowl area, leading to a drooping jawline.’

Eww. Sounds unattractive.

What we all (even you, boys) need is Elemis’ new product designed to target these specific problematic areas around the cheeks and jaw. The New Pro Intense Lift Effect pioneers stem cell technology and is clinically proven to improve the appearance of cheek sagging while tightening and firming the skin.

And it’s not just the cheeks that are at risk- the constant use of screen causes strain on the delicate eye area. Elemis’ new Pro Collagen Advanced Eye Treatment helps support and strengthen the skin.

I don’t know about you but I’m sitting up straighter than ever before, neck high in the sky, typing with one hand whilst applying Pro Intense to my jaw. You’re not going to get me like this- Technology!


Photos and words: Emma Hoareau

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