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News: Raf Simons x Fred Perry SS13

Launched back at Paris Men’s Fashion Week in July 2012, the 8th definitive apparel collection between Raf Simons and Fred Perry has finally landed. Retaining the traditional focus on classic menswear styles but using colourful prints, patterns and block colours, the collection is entitled ‘Collage’.

Pieces are adorned with checks, crest and pied de poule, floral print and camouflage in contrast colours, while prints are distorted to form an abstracted design. In addition to the classic polo shirt, which features a detachable double-collar, other stand out pieces include contrast panelled shirts, city shorts, printed scarves, classic and checked pants and a bomber style jacket that is available in both navy and black check.

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To promote their new collection, the celebrated Belgian director and photographer Pierre Debusschere has been commissioned to make a short film which can be viewed online. It beautifully demonstrates the focus on the polo shirt and a preoccupation with layering and prints. The video in addition to their lifestyle imagery shows a really ecelectic style, demonstrating the exciting and varied ways in which the pieces can be matched, and mis-matched!

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The collection will be launched in all Fred Perry Laurel Wreath shops and international key accounts (from February 22nd) and in several international pop-ups such as Storm (Copenhagen), Margreeth Olsthoorn (Rotterdam) and Dover Street Market London (launching today until February 21st) with an exclusive preview and installation.

- Allana Isaacs



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