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News: Natural Selection SS13 collection

Natural Selection take denim very seriously, and rightly so. For SS13, the British brand has released its ‘Origin of Species’; essentially a certificate of excellence which is found in the back pocket of Natural Selection’s jeans. Based on the original jeans from the ’30s and conceived as a check list, Origins of Species includes points such as ‘coin pocket’, ‘hidden rivets’ or ‘chain stitched seat’ – all key details that make a good old fashioned, proper pair of jeans.

Technical stuff aside, Natural Selection Denim‘s obsession with quality and design has reached new heights with the SS13 collection. As ever, fine detailing and precision are key; their uncluttered British aesthetic is classic, but always evolving to keep things fresh.

This season, classic styles have been given a modern revamp with the addition of three new summer washes; our favourite is laidback stonewashed Meadow.

Check out the lookbook here

- Abra Dunsby-Sircana

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